Big or small footer? I recently came to this question regarding an oline news website: is it stil a good thing to offer a big footer, with as many links as possible, and a summary of all keywords? The question remains unanswered speaking about SEO: it seems that multiple links in the footer can even be a bad point for Google, and here’s why:
- Search engines seem to devaluate links in the footer.
- Links in the footer are often not the first links on a page to a URL, which means they don’t have so much impact.
- Users rarely scroll down to the links in the footer.
- The more links in a page, the less important each becomes.
I found this article from SEO Moz on footer link optimization very interesting. Randfish also shares examples of good and bad examples. Personnaly, I like Firefox footer:
- It offers a reasonable amount of links and information.
- The design is nice and attractive, though simple.
- I like the social and newsletter features.
Because SEO rules for footer optimization have changed, displaying a footer with thousands links is not worth any longer. The trend is to let go huge and unreadable footers, and work on usable footers. They are not any longer read only by search engines: it is time to think some users might read them.
Buying clothes online can sometimes be a hassle: how to know if this rock fits with this shirt? What is the length of this dress, will it fit me? Well, well, the ultimate solution is of course to get to the shop and try them on. But we’re in the 21st century, after all: wouldn’t there be a solution for our online shopping? Summer is the wedding time, and, how they said in this Indian ad on TV, I am not (at all) ready for it. So I started browsing online clothing shops for a dress. And I was happy to find one of these trying-on-clothes application on Camaieu website. The application is very simple, and accessible for every item in the catalog. Quite impressive: you can actually try every combination possible. Even what does not fit together, just for fun.
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As a user, it is hard to resist calling the company when you have a specific question. Why bother reading the whole FAQ looking for the answer, when it is so easy to call someone and directly ask for it? For the companies, answering quickly to any request is a must for the conversion, but this can be compromised by the number of requests. So the question is: how to make sure the phone contacts are really not answered by the FAQ, and try to reduce the number of personalized information requests? ING Direct is a very successful online bank, and has managed to find a good balance, in my point of view.
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Fleur de Lys Dupuis is a Canadian travel agency based in Montreal, Quebec. Started in 1974 by its current owner, the agency has absorbed other companies, to offer today a complete travel catalog, from coach tours to unique genuine luxury tourism, luxury cruises around paradise islands or bicycling holidays in France. With a single page for 2 of its activities, the company needed a more seductive and efficient presence on Internet. It’s the occasion to talk (a little) about how new technologies changed tourism, through some key-points of the new website.
Voyages Fleur de Lys.com Homepage
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Coup de Coeur Francophone is a music festival which takes place everywhere in Canada. As you could guess, all the concerts are French-speaking, and the festival is impulsed by local French-speaking communities all around the country. Coup de Coeur was created in 1987, and it has expanded its influence ever since, featuring and discovering unique talents. Its current website, coupdecoeur.qc.ca, has been created in 2008, for the event’s 22nd issue. The design was created by orangetango, a very creative communication agency in Montreal, who had also designed the festival’s ad campaigns for a few years. After one whole year of operation, It thought it could be interesting to browse the website for optimization recommendations. I suggest we do this with a SWOT (Strength, Weaknesses, Opportunities, Threats), and see what happens (it’s the first workshop I do on boulli, and it may not be the last…)
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Case studies
Extrême Sensio a été retenu par le groupe La Poste pour la refonte d’iposte, son portail Intranet. Après avoir conçu et rédigé les chartes Intranet du Groupe, l’agence était bien placée pour connaître les besoins d’iposte, qui rassemble plusieurs centaines de sites ! J’ai collaboré à la réponse d’Extrême Sensio à cette compétition, et ai contribué à cette victoire très plaisante en tant qu’experte éditoriale au sein de l’équipe. Merci pour votre confiance !
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Case studies
Après un an passé en tant que chargée de projets / service-conseil au sein de l’agence Komotion, hier était le dernier jour de notre collaboration. Une année riche en projets et en diversité, en échanges professionnels, brainstormings, ok de presse, et tout et tout. Et là je réalise que je ne vous ai pas encore parlé de Komotion. Ni des projets sur lesquels j’y ai travaillé ! Il est donc plus que temps de le faire : petit-retour en mots et en images sur cette année, avant de tourner la page !
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Consultante pour l’agence interactive Extrême Sensio, je travaille actuellement sur la charte Intranet du groupe La Poste. Mais chut… avant le rendu, tout reste confidentiel. Le rythme des posts ralentit en ce moment. En effet, passant de chef de projet en agence à consultant en régie chez l’annonceur, je change de mode de travail. Je concentre actuellement mes efforts sur un seul projet, mais très conséquent. Je ne peux pas vous en dire beaucoup plus pour le moment, confidentialité oblige, mais sachez simplement que je ne suis pas inactive : je travaille sur l’Intranet de La Poste.
