A colleague at Adviso has shared this cool video with us last week. It briefly goes through the history of communication, from the invention of alphabet to advertising online, and it explains How the Internet changed advertising. What I particularly likes about this video is that it shows new media (Internet) = new ways of advertising. And I especially like them saying it has to be contextual (this is a strong belief of mine): to visitors needs, interests and interactions. The 2 rules to keep in mind from this video: 1. Trust the power of contextual, 2. To be granted with attention, offer interesting contents.
During the last days, I have been programming an online survey with Survey Gizmo. It was brand new for me, but I found the solution is very practical and quite intuitive. Though, I got myself blocked at one point, which kept me thinking hard for a few hours: how to implement multiple OR conditions for a page or a question?
Comme je me suis un jour inscrite dans la base de données de recrutement de Nurun, j’ai reçu un courriel pour me prévenir de cette opportunité. Ils m’invitent aussi à faire circuler l’annonce, ce que je fais ici, au cas où un autre ergonome passerait par ici… D’ailleurs, je viens de voir que Nurun a refait son site ? Au moins la section Carrières, en tout cas. Personnellement, je préfère comme ça, mais ce n’est pas l’objet de ce poste…
Nurun recherche un/une :
Architecte d’information senior
Poste à temps plein
Localisation : Montréal
Code d’emploi : 494
Nombre de postes vacants : 1
Type d’emploi : Permanent
« Radio, what’s new / Radio, someone still loves you« , sang the famous rock-band Queen in their hommage to radio, by this time when TV was becoming more and more important in our lives. Well, today, we could sing the same old song about newspapers. There seems to be a common theory, according to which the Generation Y, born with the Internet, won’t buy newspapers anymore. Boring and unpractical, newspapers? Well, it quite looks like these theories were wrong. An initiative from the French newspapers has reached its 200 000 readers quota, which is quite a lot knowing that the operation started on… the 27th October! Want to know more about this good move?
Screen capture of « Mon journal offert » website homepage.
Let’s not let newsletters aside, and go on talking about it, as there are son many things to say! Studying email newsletters best practices and optimal width lately, I have just discovered a new online tool. As useful as Email on Acid, and as well as free and intuitive, Newsletter Archive is a good way to build a benchmark of significative newsletters without spending a thousand hours on it (and transforming your email box in an over-spammed list). The concept is very simple: visitors are invited to share the newsletters they receive, and so the website can build a impressive database of newsletters. If you are looking for a benchmark, you can browse by period (the website started gathering newsletters in May 2009) and by sender. So, basically, if you have done your competition analysis, you can browse for their newsletters.
Adviso has just conducted some research about ideal email width, and here are the main points of the article published on the blog, translated in English for your convenience. Of course, every agency and webdesigner has at least once been confronted to that question: how wide should my newsletter be? That’s a very good question, because a few more or less pixels can change a lot, and display a horrible horizontal scrollbar on your beautiful content! Anyone can find a lot of figures on Internet, and it is quite easy to find that an email width should be between 500 and 700 pixels. A few months ago, I published another article on Adviso’s blog, with 12 best practices for email newsletters, based on Norman & Nielsen Group’s Email Newsletter Usability Report. Knowing the exact optimal size of a newsletter was the next step!
Today is a rainy Saturday, nothing to do but choose a good film and chill out on the coach (with a hot tea, the day could even be good). As usual, as soon as I have to choose a film, I consider my top 5 mucicals, which I always have at an easy & quick place to find, just in case of such a day. Why musicals? Well, they kind of seem like the only type of movies I can watch several times in a week end. And I really enjoy good singing and dancing. So, musicals it is! And today, I just wanted to share my top 5 with you, in case you’re having a rainy day too! My top five: Hair, Grease, Hairspray, Singing in the rain, Footlose. Click to see more and to watch my favorite songs!
Disons que je veuille mener un sondage en ligne, pour recueillir l’opinion de mes visiteurs sur un sujet ou un autre. Quelle devrait être la taille de mon échantillon pour que celui-ci soit représentatif ? Ayant étudié en marketing, je me souviens avoir rempli des feuilles de ces formules statistiques. Évidemment, c’était il y a quelques temps, et toutes mes notes de cours sont dans un carton, dans le grenier de mes beaux-parents en France… La recherche de ces formules mathématiques sur Internet est incroyablement compliquée, et je n’ai réussi à trouver une explication que j’ai été capable de comprendre qu’au bout de quelques heures (les statistiques n’ont jamais été mon fort, alors je vous laisse imaginer le résultat 5 ans après mon diplôme !) Pour ne pas avoir à mener cette recherche à nouveau (et pour vous l’éviter tout court), la voici donc ci-après : Taille de l’échantillon = (1.96² * 0.5(1-0.5) / 0.05² = 384.16 individus (je vous invite fortement à lire la suite pour comprendre l’équation…)
Working on a new article on Adviso blog (scheduled for Thursday), I have just found this very useful online tool: Email on Acid allows you to test a newsletter in 9 most used webmails, including Windows Live, Outlook and Yahoo Mail. It is free, you only have to register to be able to run a test. The test requires either the URL of the email or its HTML code (which basically means we could test other companies newsletters too, which of course I did). Coming soon on Adviso: the answer to the famous question « How wide should my email be? »
This morning, I realized my Visio wireframe was taking longer and longer to save. Totally out of curiosity, and because I figured there may be a way to get more efficient savings, I thought about investigating on this. The marvellous thing with Internet is that it didn’t take me long, thanks to Visio guy: apparently confronted to the same issue, they ran a few tests about what Visio does with images.
