UX consultant with more than 12 years experience, I work as a freelance in Geneva and Lausanne areas in Switzerland. I help companies design and improve their digital experiences and adopt a user-centric, agile approach to problem solving and generating high-value ideas for business evolution.

#usercentricalwayswins #designthinking #agileisbetter

My approach

My job as a freelance UX includes joining digital teams with different organizations and at different steps in a project. As a user experience expert, I represent the users’ point of view, and therefore push for user research and testing throughout the project. As a team member, I adapt to project history and frame, including technical choices, strategic decisions, budget and deadlines.

#teamwork #doneisbetterthanperfect #mvp

  • User-centric

    I am a big believer in asking the user at all steps of product design, from user research to guerilla user testing.

    > user interviews
    > focus groups
    > personas
    > business analysis
    > user tests

  • Wireframing

    Wireframing is a great way to gather feedbacks, inspect and adjust in an iterative and visual way.

    > wireframes with Axure
    > interactive prototypes
    > collaboration
    > co-conception
    > functional specifications

  • Omnichannel experiences

    Mobile applications, responsive websites, smartwatches and giant touch tables: digital design thrives on new devices and I had the chance to experiment on a few of them.

    > mobile applications, iOS and Android
    > responsive websites
    > point-of-sales digital experiences

  • Agility and design thinking

    Agility promotes an approach where failing is accepted and encouraged, but quick and cheap. I advocate transparency and iterative conception for a lot of teams.

    > PSM1 certified
    > design thinking
    > co-conception
    > UX workshop facilitation

  • Business metrics

    Design is an empirical approach, and digital products are never really finished: I push for KPI measurements and follow-up to improve constantly on the long-term.

    > Google Analytics
    > user testing
    > AB testing

"One project I worked on was awarded 1st Prize for Usability at the Meilleur du Web Awards in 2014."

My background

My studies first focused on the technical side, with multimedia and programming, with a DUT Services et Réseaux de Communication in Montbéliard, France. I was always motivated by how new technologies would change the information world, and complemented my studies with journalism, which later lead me to become a Multimedia Journalist for the Agence France Presse in London. I finished my studies at university with a Marketing Masters, giving me the most useful tools I use today as a UX in Geneva: statistics, benchmarks, user research, personas, etc.

#multimedia #journalism #projectmanagement

  • Multimedia and programming

    Multimedia and programming

    I started university with a Bachelor's degree in Multimedia and Informatics. During this 2-years course, I discovered many aspects of a digital project, including user experience, design, programming, project management, etc. I developed projects with Director and Dreamweaver, coded in Java, Wap and C++ and designed my first interactive prototypes. I was even lucky to be taught about usability by Bastien and Scapin, well-known for their heuristics.

  • Marketing

    After information and communication, I finished university with a Master's degree in Marketing and Business communications. During this 1-year course, lead by Pierre-Louis Dubois, famous marketing teacher and researcher, I discovered market studies, surveys, samples and a lot of tools I use on a daily basis now as a UX consultant.

  • Project management

    My first experience was project management in a communication agency in Paris, France. I learned a lot being the link between business owners, creative and production teams, from understanding needs to writing a good brief and project kickoff, managing resources, budgets and deadlines... It gave me a good experience of gathering different profiles around a project, and anticipate all stakeholders' questions to assure quality.

  • Journalism

    When I started studying new technologies, I was preparing for the changes they would have on information and communication. Amateur journalism at a local newspaper since I was 16, I completed my Bachelor's degree with a training period at the Agence France Presse in London, as a Web Journalist. It was a great way to learn how to prepare and improve information for Internet, and to train for user interviews.

  • International experience

    I was born and studied in France, but I have travelled and worked in several countries, including the United Kingdom, Canada, Switzerland and New-Zealand. As a freelance, I work with clients from San Francisco to Wellington, and communicate with users and stakeholders from Nigeria to Pakistan.


"I completed Scott Klemmer's (University of Michigan) Human-Computer Interaction course on Coursera."


12 years experience, international

background in France, Canada, New Zealand and Switzerland