Information design example: cursors and comparison

Published on the 31 juillet 2014

Last week end, my boyfriend and I were looking for a nice bottle of wine to bring our friends at a dinner. At the wine shop, we discovered a local brewery, called La Brasserie du Mont Salève. They had a lot of different flavors, and a very interesting way of presenting them, with cursors highlighting color, flavor and strength. A good example of information design several good practices:

  • show relevant information to users, so they can make an educated decision. In this example, displaying the percentage of alcohol would have been more difficult to read, and a description less clear.
  • use relevant criteria to allow easy and quick comparison. With that type of cursors, it is pretty easy to compare flavors according to the different criteria.
  • design this information with data-visualization codes helps get a good feeling at a glance, without having to actually read or search.
  • nothing to hide: displaying information this transparently helps build trust with user.

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