Tag: Website Optimizer


AB test duration calculator

Published in Blog, UX tools

Visual Website Optimizer offers AB and MVT testing services, like Google Website Optimizer, but more complete, if it was possible. I won’t be able to test this service right now, as the price ($49 monthly), though affordable, won’t make me reny Google almighty. But well, maybe, one day… Anyway, Paras Chopra, the founder of this service published a very interesting guide to AB testing in Smashing Magazine. And a very useful free application on the website allows to calculate the duration your AB test should be, according to the traffic and number of combinations. Thanks!

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