Blog: UX tools

Wireframing, prototyping, online surveys, analytics… a few tips about user experience main tools and softs

Test email newsletters in webmails

Published in Blog, UX tools

Working on a new article on Adviso blog (scheduled for Thursday), I have just found this very useful online tool: Email on Acid allows you to test a newsletter in 9 most used webmails, including Windows Live, Outlook and Yahoo Mail. It is free, you only have to register to be able to run a test. The test requires either the URL of the email or its HTML code (which basically means we could test other companies newsletters too, which of course I did). Coming soon on Adviso: the answer to the famous question “How wide should my email be?”

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Compress images in Visio

Published in Blog, UX tools

This morning, I realized my Visio wireframe was taking longer and longer to save. Totally out of curiosity, and because I figured there may be a way to get more efficient savings, I thought about investigating on this. The marvellous thing with Internet is that it didn’t take me long, thanks to Visio guy: apparently confronted to the same issue, they ran a few tests about what Visio does with images.

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Ergonomie des infolettres

Published in Blog, UX tools

Nielsen Norman Group a publié récemment la troisième édition de l’étude Email Newsletter Usability. L’étude, qui a porté sur 22 infolettres, met notamment en évidence la popularité de ce média d’information : 69% des utilisateurs testés attendaient avec impatience au mois une newsletter ! Au Canada, 80% des internautes sont abonnés à une infolettre. Pour une entreprise, il s’agit d’un média privilégié, qui permet de construire une relation personnelle et émotionnelle avec ses lecteurs. À cause de cette importance, l’infolettre est à soigner tout particulièrement : un article sur le blogue d’Adviso récapitule les points à retenir à propos de l’ergonomie des infolettres.