Uh oh, sorry but the page you are looking for cannot be found… Should a 404 error page stop with these very basic words? Nowadays 404 pages have become a creative challenge for websites, and some, like Gog.com or Blizzard.com, have really put some work to create unique and original pages. (There is also Videotron‘s unicorn… The simplest is to check benchmarks like 404notfound.fr.) But creativity is not the core objective of these pages, is it? When you look at the context, 404 pages appear when the user hastried to access a page that does not exist. It could be a mistake in the URL or a broken link on your website. This makes the 404 page’s main objective to redirect the user to relevant content, and avoid him closing the website and leaving forever. Here are a few ideas to improve 404 pages and go over the dead-end they once represented.

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