Etam.com: a bad shopping experience
When it comes to e-commerce, best practices are well-known and studied, and most websites now apply them. But, more [...]
Buying clothes online can sometimes be a hassle: how to know if this rock fits with this shirt? What is the length of this dress, will it fit me? Well, well, the ultimate solution is of course to get to the shop and try them on. But we’re in the 21st century, after all: wouldn’t there be a solution for our online shopping? Summer is the wedding time, and, how they said in this Indian ad on TV, I am not (at all) ready for it. So I started browsing online clothing shops for a dress. And I was happy to find one of these trying-on-clothes application on Camaieu website. The application is very simple, and accessible for every item in the catalog. Quite impressive: you can actually try every combination possible. Even what does not fit together, just for fun.
What I like about this application:
What I would change:
I did spend the last hour on this application, for finally buying a dress of a different brand in another shop (where I could actually try it on). But well, la dona e mobile, right girls? For me, it wasn’t a trigger for conversion because I was looking for a match with a specific clothe I already had, and the application showed me there was none in this catalog. In this it was useful. And it did improve the idea I had about the brand: I know have the feeling they have helped me in my shopping. Of course, Internet is not everything, but I will be confident when entering a Camaieu shop next time.