Blog: Day by day
L’UX en méthode agile : quid du sprint 0 ?
Dans un précédent article, j’avais évoqué le sujet du calendrier de l’intervention de l’UX dans le cadre d’une méthode agile, et comparé deux alternatives : avec un sprint d’avance, ou dans le même sprint que le reste de l’équipe projet. Les deux solutions présentent des avantages et des inconvénients, mais je garde une préférence pour le sprint d’avance, à condition de mettre en place un cadre de synchronisation avec l’équipe (dont des ateliers de refinement à mi-sprint.)
Sur le même sujet, une autre question me semble importante et émerge de mes expériences récentes : quid du sprint 0 ? En d’autres termes, la réflexion UX doit-elle commencer au jour 1 du sprint 1, et se lancer de la même ligne de départ que le reste de l’équipe projet ? more
Xenia Tchoumi women and digital talk at the UN
Famous fashion influencer and social media personality, Xenia Tchoumi gave an inspirational speech today at the United Nations in Geneva. A few hours before the International Women’s Day, the well-known blogger made light on how social media and technology can empower women and businesses accross the world. She gave a few tips about social media content publishing, and answered questions received live on the International Trade Center Facebook page, where the event was broadcasted live.
Crea Digital Day 2017
The 8th edition of the Crea Digital Day took place yesterday at Unimail Geneva. From 8:30 to 17pm, 13 conferences focused on digital trends, with, this year, a special focus on media and how new technologies change the shape of information. This topic is of particular interest to me, as 10 years ago I completed studies in both journalism and multimedia, convinced that the new technologies would change the shape of information. Geoffrey Moret, CEO of Kapaw, had a very interesting view on this matter, and Alastair Cotterill, from Pinterest, explained how information should be presened on mobile. My preference goes to Lukas Ryf’s intervention on how the website adobe.com was improved along the years.
Merry (U)Xmas!
Wishing you, families and friends a very Happy Christmas and holidays time. May Father Christmas be generous to you and those you love, and may your professional stockings (what do you mean, you dont have any?) be filled with successes, great projects and challenges, talented and nice co-workers, great open-space and/or home office atmospheres. Merry Christmas!
Google Digital Active
Among the billions tools Google develop and open to the public, they have recently launched Google Digital Active. Dedicated to small business owners, this training gives an overview of main new technologies challenges, like Search Engine Marketing, social networks, organic search and search engine optimization, as well as analytics and conversion. I am afraid there is no topic about user experience or usability, but they do talk about content, writing for the Web and optimization for conversion. As for me, I was really interested by some other domains (I’m a UX specialist) that I know less about.
McDonald’s: when ads become art
Leaving work yesterday evening, I bumped into a new advertising billboard ad for Mc Donald’s. Or was it? At first sight, before even knowing that it represented a picto of French fries, I had a feeling that it was McDonald’s. If you look at this ad carefully though, you’ll notice there is no brand, no name, no address… not many clues about what it is about.