Did you know online sales represented 6% of the global luxury market for personal goods in 2014? Luxury e-commerce has grown in the past years, by 27% between 2009 and 2014. Selling on the Internet is a big challenge for renowned luxury maisons, and one big strategic step, that more and more of them are taking.
At the same time, technology is constantly developing, and innovations like product image recognition, chatbots, machine learning and cinemagraph represent as many opportunities to create a unique, delightful experience on luxury brands e-commerce websites.
I am just back from the TechNet-21 conference, held in Bangkok, Thailand, from the 11th to the 15th May. As a reminder, this conference is organized by the World Health Organization and Unicef, and gathers immunization experts from all around the world to think and discuss about vaccination best practices and policy. I had the chance of being invited to this event in order to present a project, and gather feedbacks from present stakeholders. After a few months of preparation, we came up with a prototype and interactive wireframes.
From the 11th to the 15th May, I have the chance of being invited to the WHO and Unicef TechNet-21 conference on immunization. During the 14th edition, held in Bangkok, Thailand, a global network of immunization professionals gather to share experiences, meet and discuss latest developments in immunization practices and policies. I am invited as a UX Consultant to present and test a new digital tool related to public health with present stakeholders and users.
A project I have worked on as a UX at blue-infinity was recently awarded first prize for User Experience at Le Meilleur du Web awards in Geneva (Switzerland.) The project was a tablet application for the Olympic Museum in Lausanne. Dedicated to school teachers, it aims at helping them organize and animate the visit for their students. The application was awarded for ease-of-use, intuitive navigation, service design and quality of the final product. Congratulations to the whole team! Since 2011, Le Meilleur du Web highlights digital expertise and encourages excellence in technologies in Swiss Romande. It was founded by Cominmag, ICT Journal, Facebook and Breew, and in partnership with Best of Swiss Web.
This summer I attended Scott Klemmer’s (University of San Diego, California) Human-Computer Interaction Class on Coursera.org. Coursera is one of these new Massive Open Online Course (MOOC) website, where students from around the world can attend classes given by prestigious lecturers and universities, for free. I love the concept, and was happy to take this class. After 10 weeks of lectures and assignments, I was awarded a Statement of Accomplishment. A good way of learning furthermore!
An iPad application I have had the chance to work on was recently featured during blue-infinity / Salesforce event in Lausanne. The conference was about Improving efficiency of Sales, Customer Service and Marketing, and took place at the Starling Hotel yesterday. As a mobile POS iPad application, this application supports sales associates (who are also trainers in this specific context) follow-up their portfolio, plan and report activities. I have worked quite a bit on this kind of applications lately, helping companies have a better and more reactive knowledge of their customers and offering them a better experience.