Blog: Lab

Personal projects and experiments with innovations

Connect Axure Cloud + Hotjar + Google Analytics

Published in Axure, Blog, Lab, UX tools

If you know Axure (a powerful wireframing and prototyping tool), you are probably familiar with Axure Cloud, their Cloud publishing platform. That’s where a designer can upload their work to make it visible at a given URL to clients and teams. Among other benefits (like comments), it offers the possibility to add plugins to your prototype, and this feature can be pretty powerful. Today I want to focus on how to use the plugins to connect an interactive prototype to Google Analytics and Hotjar, and get feedbacks on users’ behaviors with your interface.


Trad-19 : le traducteur de poche Covid-19

Published in Blog, Lab
Trad-19 : traducteur de poche Covid-19

L’application Web Trad-19, disponible sur mobile, propose des traductions et illustrations visuelles du vocabulaire lié au diagnostic Covid-19, dans le but de faciliter la communication entre professionnels de la santé et patients.


Luxury e-commerce in 2018: A user experience index

More and more luxury brands are turning to e-commerce and online sales to reach a more and more connected audience and get closer to their customers all over the world. If e-commerce comes with standards and best practices, the luxury industry brings their own values to the concept: top-end personalized service, high quality, design and technology, customer service…

What can e-shoppers expect from luxury brands in terms of user experience and what are the keys to a luxury e-commerce journey in 2018?

The beginning of the year is the time I conduct a UX benchmark accross luxury websites, to identify best practices in the industry. This year, 32 e-commerce websites were analyzed, and here are the main conclusions.


Meet Johnny, my personal chatbot (or an introduction to chatbot UX)

Published in Blog, Lab

Chatbots are everywhere. In a few months, these little entities of artificial intelligence have smartly conquered Internet. No wonder: putting a welcome end to interminable waiting songs and dead-end chats with overwhelmed contact centers, they are always available, answer in a matter of seconds, can process several conversations at a time and never lose their temper. And they are actually very easy to create. As a matter of fact, anyone could train a chatbot (as a living proof, I designed have my own chatbot, and it was super fun), with one of many online systems dedicated to that extent. Creating a chatbot is not about development or programming: it’s all about training. And as any training process, there are some guidelines. Here is a few things I learned about chatbot UX, from training mine, and benchmarking a few others.