Big or small footer? I recently came to this question regarding an oline news website: is it stil a good thing to offer a big footer, with as many links as possible, and a summary of all keywords? The question remains unanswered speaking about SEO: it seems that multiple links in the footer can even be a bad point for Google, and here’s why:

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Visual Website Optimizer offers AB and MVT testing services, like Google Website Optimizer, but more complete, if it was possible. I won’t be able to test this service right now, as the price ($49 monthly), though affordable, won’t make me reny Google almighty. But well, maybe, one day… Anyway, Paras Chopra, the founder of this service published a very interesting guide to AB testing in Smashing Magazine. And a very useful free application on the website allows to calculate the duration your AB test should be, according to the traffic and number of combinations. Thanks!

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Buying clothes online can sometimes be a hassle: how to know if this rock fits with this shirt? What is the length of this dress, will it fit me? Well, well, the ultimate solution is of course to get to the shop and try them on. But we’re in the 21st century, after all: wouldn’t there be a solution for our online shopping? Summer is the wedding time, and, how they said in this Indian ad on TV, I am not (at all) ready for it. So I started browsing online clothing shops for a dress. And I was happy to find one of these trying-on-clothes application on Camaieu website. The application is very simple, and accessible for every item in the catalog. Quite impressive: you can actually try every combination possible. Even what does not fit together, just for fun.

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User Research is a whole process to set up, and I guess some agencies or clients often have rather save some time and money than run user testing. As a Usability consultant, I would love to have that time and money, but I also understand planning and budget restrictions. Hopefully, we can benefit from a bunch of free solutions to help us know users better. I am talking about analytics solutions, like Google Analytics (which as well allows A/B and MVT testing, allowing to go pretty far in user research), but also powerful and specific solutions like Survey Gizmo, for online user testing.

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Quebec Amerique First Aid application for iPhone was the first mobile application I ever worked on. The application was released on the Apple Store a few months ago, and it is considered a success as it has been downloaded more than 900 times since then. This project was a good occasion to start thinking about mobile Usability and information architecture, and build wireframes, use cases, flowchart and scenario. Not bad, for a start, I’d say!

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Adviso, a brilliant web strategy company, for which I have worked during the last years, has recently made the news. In the magazine L’Actualité, the company was ranked as one the 20 fastest growing companies in Quebec, Canada. And the magazine Profit Canada ranked them among the fastest growing companies in the country. Well done: congratulations to all the team and all the best! And it is quite clear that their success does not provide them from having good fun (see pictures below).

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