Applying best practices and standards is not sufficient for e-commerce any longer. Successful websites have to focus on customer experience throughout the whole process, and offer the best possible service. In this era governed by pictures, with stars like Instagram or Youtube, product visual is getting more and more important for e-shoppers. If a thumbnail can potentially still be sufficient for everyday groceries, the power of a high-quality, detailed and in-situation picture has never been stronger. And technology can support working harder and going further on product visuals, including 360° view, cinemagraph and augmented reality.
Did you know online sales represented 6% of the global luxury market for personal goods in 2014? Luxury e-commerce has grown in the past years, by 27% between 2009 and 2014. Selling on the Internet is a big challenge for renowned luxury maisons, and one big strategic step, that more and more of them are taking.
At the same time, technology is constantly developing, and innovations like product image recognition, chatbots, machine learning and cinemagraph represent as many opportunities to create a unique, delightful experience on luxury brands e-commerce websites.
Have you met Watson? He is IBM supercomputer, combining artificial intelligence and sophisticated analytical software that allows it to analyze lots of data and make complex decisions and predictions. Machine learning is everywhere nowadays, and just as any buzzword, its use far outreaches its true meaning. During Crea first innovation meetup in Geneva last week, François Rodriguez, from Crea, and IMB Jérôme de Nomazy introduced me to Watson, and at the same occasion helped extract the truth from the myth.
Famous fashion influencer and social media personality, Xenia Tchoumi gave an inspirational speech today at the United Nations in Geneva. A few hours before the International Women’s Day, the well-known blogger made light on how social media and technology can empower women and businesses accross the world. She gave a few tips about social media content publishing, and answered questions received live on the International Trade Center Facebook page, where the event was broadcasted live.
Capitaine Commerce has recently published their French e-commerce conversion barometer for 2016. More than 400 e-merchants answered to their survey about conversion metrics. Among other interesting conclusions, the report highlights the average conversion rates by sector (ratio between the number of transactions and the number of unique visitors.) The average conversion rate for all domains is 3%, with great differences between industries.
Last Friday I was lucky to attend the 2017 SIHH (Salon International de la Haute Horlogerie), famous luxury watchmaking salon held in Geneva, Switzerland. It was a first for me, and I had a great day! On this occasion, prestigious brands like Cartier, Jaeger-LeCoultre, Audemars Piguet, Vacheron Constantin and 24 more maisons gather in the Palexpo hall to demonstrate their unique savoir-faire and present their new pieces. Along with Baselworld, the twin event held in year in Basel in March, the salons generates between 70% and 90% of the year revenue for the Swiss watchmakers. It is one of the highlights of the year, setting the trend: no wonder the stands are so elaborate, as 28 samples of grandiose.
There were 2 reasons why I was present at the SIHH this year. First, I find watchmaking fascinating. During my visit, I encountered several watchmakers (at A. Lange & Söhne and Audemars Piguet), who demonstrated their savoir-faire. I was even lucky to hold a few extremely tiny pieces with a tweezer. Something that looked a lot like a broken silver string turned out to be a chain, just like a bike one, only very very small! To see the different components, you need a magnifier. Some watches require up to 1 man-year to assemble.